The inhabitants of Caribia, a village in Necoclí, adjacent to one of the Luker Chocolate cocoa forests, began training as technicians in sustainable tourism to project their community as a mandatory stop on the Necoclí tourist route, thus taking advantage of its historical and cultural richness as Caribia was the first settlement in the area and has a great ethnic diversity. For this reason, community leaders identified an opportunity to make the village more attractive: to bring the houses to life through color.
That’s how we got in touch with the Orbis-Pintuco Foundation (an organization with experience in promoting rural development and training in vulnerable populations through color throughout Colombia) and together we saw the potential for an artistic journey in which volunteers from Luker Chocolate and the inhabitants of Caribia would paint all the houses in the village as a team. During this process, the Orbis-Pintuco Foundation also trained 20 young people from Caribia as painting technicians.
On June 22, 2018, more than 30 volunteers and locals joined forces to make Caribia the most colorful place in Necocli. They painted 100 houses, from the primary school, the community center, the daycare center, to the playgrounds.
CasaLuker: is a Colombian company of international stature with a wide range portfolio of high-quality products in the food and hygiene line. It is a company of tradition, but also modern and futuristic, which since 1906 has brought happiness and satisfaction to Colombian homes, considering consumers’ quality of life and with a large presence in international markets and consumer markets outside home.
Orbis Pintuco Foundation: Non-profit organization, articulator of the sustainability initiatives of the Orbis Group. They design, plan and execute the social investment programs of companies with a focus on the transformation of the habitat of the neediest places.