About:

Rural youth have fewer opportunities to access quality education than urban youth (25% of youth in rural areas have 5 or less years of education), high poverty rates (almost 40% of rural youth live in poverty), and few possibilities to access decent employment, which has resulted in rural-urban migration dynamics, leading to a progressive aging of the countryside and raising questions about the future of the agricultural world and countries’ food security.

To change this situation, we understood that we had to improve the quality of life of young people living in the cocoa farming communities surrounding one of Luker Chocolate’s cocoa forests in Necoclí, through productivity and social entrepreneurship with a methodology that stimulates art, culture and sport (issues prioritized by the communities in the area) and thus ensure the generational connection.

Together with some of our partners, Fundación Mi Sangre and Fundación Luker, we implemented Young Necocli, a project that aims to develop a leadership process in 70 young people between 14 and 28 years of age, in order to promote consolidation processes in rural areas focusing on territorial economic vocation and sustainable rural development.

We firmly believe that rural youth play a crucial role in building the dynamics of development. They are not only the future of the countryside, but also its present.

Lyra: was founded in 2008 by Master Chocolatier Karol Styblo, one of the 6 in the world. Lyra is a Slovak company that produces craft chocolates using the highest quality ingredients.

Choc Affair: founded in 2006, Choc Affair strives to create chocolates with ethical values. It is a company that cares about our planet, ensuring that all its chocolate is made from sustainably grown cocoa.

Fundación Mi Sangre: founded in 2006 by Juan Esteban Aristizábal, a Colombian singer, and Catalina Cock. It seeks to activate ecosystems and develop capacities for new generations to be protagonists in building a culture of peace in Colombia.

Partners:

Lyra: was founded in 2008 by Master Chocolatier Karol Styblo, one of the 6 in the world. Lyra is a Slovak company that produces craft chocolates using the highest quality ingredients.

Choc Affair: founded in 2006, Choc Affair strives to create chocolates with ethical values. It is a company that cares about our planet, ensuring that all its chocolate is made from sustainably grown cocoa.

Fundación Mi Sangre: founded in 2006 by Juan Esteban Aristizábal, a Colombian singer, and Catalina Cock. It seeks to activate ecosystems and develop capacities for new generations to be protagonists in building a culture of peace in Colombia.

Start Date:

August

2019

Duration: 7 months

100%

Finish Date:

March

2020

Total
investment

49.1 K (US$)

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TOTAL BUDGET

SPENT

Impact on people

73

People

43% women

57% men

LOCATION

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100%

Young

Skills Developed

Life Skills

Entrepreneurship

Leadership

Self-growth

Relationship

Sense of belonging

Results

  • Description and identification of qualities, strengths and skills that allow them to project themselves into the future and recognise opportunities.
  • Awareness of important moments in their lives and relevant aspects of their personality.
  • Identification and knowledge of the characteristics and functions of a leader.
  • Development of leadership roles that improve their strengths and weaknesses to become leaders of change.
  • Recognition of the territory and reflection on how they dream of the place they inhabit.
  • Interaction with the media and development of communication and relationship skills.
  • Identification of problems in their communities and presentation of ideas for change to solve and/or manage them.
  • Awareness of decision making as a relevant issue to lead change in their community.
  • Awareness of "Muévete por tu territorio" as a change initiative to address the environmental problem and the lack of unity in their communities during the Cocoa Festival.
  • Creation of five change initiatives that target environmental issues, community work, territory building and social fabric.

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