Rural youth have fewer opportunities to access quality education than urban youth (25% of youth in rural areas have 5 or less years of education), high poverty rates (almost 40% of rural youth live in poverty), and few possibilities to access decent employment, which has resulted in rural-urban migration dynamics, leading to a progressive aging of the countryside and raising questions about the future of the agricultural world and countries' food security.
To change this situation, we understood that we had to improve the quality of life of young people living in the cocoa farming communities surrounding one of Luker Chocolate's cocoa forests in Necoclí, through productivity and social entrepreneurship with a methodology that stimulates art, culture and sport (issues prioritized by the communities in the area) and thus ensure the generational connection.
Together with some of our partners, Fundación Mi Sangre and Fundación Luker, we implemented Young Necocli, a project that aims to develop a leadership process in 70 young people between 14 and 28 years of age, in order to promote consolidation processes in rural areas focusing on territorial economic vocation and sustainable rural development.
We firmly believe that rural youth play a crucial role in building the dynamics of development. They are not only the future of the countryside, but also its present.
Lyra: was founded in 2008 by Master Chocolatier Karol Styblo, one of the 6 in the world. Lyra is a Slovak company that produces craft chocolates using the highest quality ingredients.
Choc Affair: founded in 2006, Choc Affair strives to create chocolates with ethical values. It is a company that cares about our planet, ensuring that all its chocolate is made from sustainably grown cocoa.
Fundación Mi Sangre: founded in 2006 by Juan Esteban Aristizábal, a Colombian singer, and Catalina Cock. It seeks to activate ecosystems and develop capacities for new generations to be protagonists in building a culture of peace in Colombia.